About Us | RippleSEO

Meet the Founder

The Person Behind RippleSEO.

Founder & Director

Helping Businesses Reach Their Optimum

I am the founder and director of RippleSEO. With the desire of helping businesses reach their optimum, I founded RippleSEO to help businesses acquire customers on auto-pilot. Through our skills in SEO, we've helped many businesses across all industries reach their maximum potential.

With the growth of AI, search is now evolving toward AI search engines, and we've adapted our offering to help businesses position themselves to show up in AI Search. With a combined experience of over 22 years, our team is well positioned to promote your business across Google, AI Search and social media.

We look forward to working together to achieve your business goals.

Our Story

Real Strategy. By People Who Get It.

RippleSEO was built on a single conviction: businesses deserve SEO that's grounded in real strategy, not recycled playbooks or offshore link farms. Every client gets an approach shaped around how their actual customers search.

Based at St Helen's House in Derby, we've grown from a local SEO consultancy into a full-service digital growth agency serving independent pharmacies, estate agents, solicitors, dental practices, and tradespeople nationwide.

Our edge? We were early on AI search. GEO (Generative Engine Optimisation) is now central to everything we do — ensuring clients get cited by ChatGPT, Google Gemini, and Perplexity AI as search continues to evolve.

Every client gets a dedicated strategy, transparent monthly reporting, and no long-term lock-ins. We earn your business every month — and our 94% retention rate proves it.

Our Journey

01

Chapter One

Founded in Derby

Launched as a local SEO specialist, helping independent businesses compete online against national chains.

02

Chapter Two

Pharmacy SEO Speciality Born

Became the go-to agency for independent pharmacies — developing MHRA-aware, NHS-optimised SEO frameworks.

03

Chapter Three

AI Search Optimisation Launched

Pioneered GEO services — helping clients appear in ChatGPT, Gemini, and Perplexity AI answers ahead of the competition.

04

Chapter Four

200+ Clients Ranked

Scaled to 200+ businesses nationwide — maintaining a 94% retention rate and a flat, expert-only team structure.

What We Stand For

Our Core Values.

The principles that shape how we work, how we report, and why clients stay with us year after year.

🔬

Evidence Over Ego

Every recommendation is backed by data. We don't push trendy tactics — we use what genuinely works for businesses in your niche.

🤝

Radical Transparency

Monthly plain-English reports. Real rankings, real traffic, real ROI. No jargon, no smoke, no burying bad news.

🎯

Local-First Strategy

Wherever a client is based, we build strategy around real local search behaviour, regulations, and competition — not a one-size-fits-all template.

🚀

Future-Ready Strategy

AI is reshaping search. We're building GEO strategies today so your business leads tomorrow — not plays catch-up next year.

🏆

Long-Term Results

We build durable authority, not quick wins that evaporate. Sustainable rankings compound month after month, year after year.

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No Lock-In Confidence

Rolling 30-day contracts. Because we're confident our results speak for themselves — we never need to trap clients in long-term commitments.

Why RippleSEO

Why Businesses Choose Us.

01

Locally-Grounded Strategy

We build every knowledge base, link strategy, and content plan around how a client's real customers actually search.

02

Sector-Deep Expertise

Pharmacy, legal, estate agency, dental, trades — we know your competitors, compliance requirements, and customer search intent.

03

AI Search Is Already Here

We're ahead with a dedicated GEO service. Get cited in ChatGPT and Google AI Overviews before your competitors notice the shift.

04

Expert-Only Team

No juniors. No outsourcing. Every piece of work is done by the specialists above — people who've built careers in search.

05

Transparent Reporting

Plain-English monthly reports translating rankings and traffic into business outcomes — leads, footfall, and revenue.

06

No Long-Term Lock-Ins

Rolling 30-day contracts — because confident results speak for themselves. Stay because you see the value, not because you're trapped.

Get Started Today

Ready to Rank Higher in Search?

Get a free, no-obligation SEO audit. We'll analyse your rankings, Google Business Profile, and competitive landscape — and show you exactly where the opportunity lies.

Get Your Free SEO Audit →

No commitment. Results within 48 hours.

The Team Behind Your Rankings.