🇬🇧 UK-Based Since 2022

The Team Behind Your UK Rankings

We're RippleSEO — a specialist UK SEO agency combining deep local expertise, national strategy, and AI search optimisation to help British businesses grow.

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Years Serving UK Businesses

200+

UK Clients Ranked

94%

Client Retention Rate

Rankings Delivered

📍 Derby HQ 💊 Pharmacy SEO 🤖 AI SEO 🇬🇧 UK Only 🔓 No Lock-In

Our Story

Built for British Business.
By People Who Get It.

RippleSEO was founded in 2022 with a single conviction: UK businesses deserve SEO that truly understands the British market. Not recycled American playbooks. Not offshore link farms. Real, locally-grounded strategy for how British customers search.

Based at St Helen's House in Derby, we've grown from a local SEO consultancy into a full-service digital growth agency serving independent pharmacies, estate agents, solicitors, dental practices, and tradespeople across England, Scotland, and Wales.

Our edge? We were early on AI search. GEO (Generative Engine Optimisation) is now central to everything we do — ensuring clients get cited by ChatGPT, Google Gemini, and Perplexity AI as search continues to evolve.

Every client gets a dedicated strategy, transparent monthly reporting, and no long-term lock-ins. We earn your business every month — and our 94% retention rate proves we do.

Our Journey

2022

Founded in Derby

Launched as a local SEO specialist, helping independent UK businesses compete online against national chains.

2023

Pharmacy SEO Speciality Born

Became the go-to UK agency for independent pharmacies — developing MHRA-aware, NHS-optimised SEO frameworks.

2024

AI Search Optimisation Launched

Pioneered GEO services in the UK — helping clients appear in ChatGPT, Gemini, and Perplexity AI answers ahead of the competition.

2025

200+ UK Clients Ranked

Scaled to 200+ businesses nationwide — maintaining a 94% retention rate and a flat, expert-only team structure.

What We Stand For

Our Core Values

The principles that shape how we work, how we report, and why clients stay with us year after year.

🔬

Evidence Over Ego

Every recommendation is backed by data. We don't push trendy tactics — we use what genuinely works for UK businesses in your niche.

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Radical Transparency

Monthly plain-English reports. Real rankings, real traffic, real ROI. No jargon, no smoke, no burying bad news.

🇬🇧

UK-First Always

We only serve UK businesses. That focus means deeper knowledge of British search behaviour, regulations, and competition.

🤖

Future-Ready Strategy

AI is reshaping search. We're building GEO strategies today so your business leads tomorrow — not plays catch-up next year.

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Long-Term Results

We build durable authority, not quick wins that evaporate. Sustainable rankings compound month after month, year after year.

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No Lock-In Confidence

Rolling 30-day contracts. Because we're confident our results speak for themselves — we never need to trap clients in long-term commitments.

Meet the Team

The People Behind Your Rankings

A tight-knit team of UK SEO specialists, content strategists, and AI search experts.

James Harrison

Founder & SEO Director

10+ years in UK search marketing. Former in-house SEO for a national retail brand. Specialist in Local SEO and AI search.

Sarah Clarke

Head of Content & GEO

Former journalist turned SEO strategist. Leads AI search optimisation and ensures all content meets E-E-A-T standards for Google and AI engines.

Ravi Patel

Technical SEO Lead

Technical SEO specialist and web developer. Handles audits, Core Web Vitals, structured data, and the technical foundations underpinning rankings.

Emily Watson

Pharmacy SEO Specialist

Deep knowledge of NHS listings, MHRA guidelines, and healthcare search. Our clients' secret weapon for dominating local health searches.

Tom Mitchell

PPC & Paid Media Manager

Google Ads certified. Manages paid campaigns across Google, Meta, and LinkedIn. Focused on maximising ROAS for UK businesses.

Laura Price

Client Success Manager

The voice of our clients inside RippleSEO. Laura ensures clear reporting, proactive communication, and a responsive team.

Why RippleSEO

Why UK Businesses Choose Us

UK-Only Focus

We only work with UK businesses — our entire knowledge base, link networks, and content strategy is built for Great Britain.

Sector-Deep Expertise

Pharmacy, legal, estate agency, dental, trades — we know your competitors, compliance requirements, and customer search intent.

AI Search Is Already Here

We're ahead with a dedicated GEO service. Get cited in ChatGPT and Google AI Overviews before your competitors notice the shift.

Expert-Only Team

No juniors. No outsourcing. Every piece of work is done by the specialists above — people who've built careers in UK search.

Transparent Reporting

Plain-English monthly reports translating rankings and traffic into business outcomes — leads, footfall, and revenue.

No Long-Term Lock-Ins

Rolling 30-day contracts — because confident results speak for themselves. Stay because you see the value, not because you're trapped.

Ready to Rank Higher Across UK Search?

Get a free, no-obligation SEO audit. We'll analyse your rankings, Google Business Profile, and competitive landscape — and show you exactly where the opportunity lies.