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Social Media Marketing

Build the Brand
Your Customers Can’t Ignore.

We build social media strategies that grow genuine audiences, drive engagement, and generate real business enquiries — across Instagram, LinkedIn, Facebook, and TikTok.

Social Media Performance
Total Followers
1,240
18,600
↑ +1,400%
Monthly Reach
4,200
187,000
↑ +4,352%
Engagement Rate
0.8%
6.4%
↑ +700%
Enquiries from Social
3/mo
47/mo
↑ +1,467%
Content Published
4/mo
28/mo
↑ 7x frequency
✓ Full social media strategy live — 12 months
Monthly Reach
187k
organic & paid
Enquiries/mo
47
from social channels
187k
Average Monthly Reach
6.4%
Average Engagement Rate
28 posts
Published Per Month
1,467%
Enquiry Increase from Social
Why It Matters

Social Media Is Where Your Customers Discover You.

4.9 billion people use social media globally. In the UK, 85% of adults are on at least one platform. Social media is the first place many potential customers encounter your brand — and the last thing they check before making a decision.

01

Discovery Before Intent

Social media captures customers before they know they need you — building brand familiarity that means when they are ready to buy, your business is the first they think of. It fills the top of the funnel no other channel reaches.

02

Trust Built Through Consistency

A brand that posts consistently, responds to comments, and shares genuine value builds deep trust over time. 78% of consumers say they are more likely to buy from a brand they follow on social media.

03

Platform-Native Content Wins Every Time

Generic content fails on every platform. Instagram rewards aesthetics. LinkedIn rewards insight. TikTok rewards entertainment. We create platform-native content that feels natural, performs organically, and represents your brand authentically.

04

Direct Enquiries and Revenue Attribution

Modern social media strategies drive direct business enquiries — not just vanity metrics. We track and attribute enquiries, leads, and revenue to specific social content and campaigns, demonstrating clear ROI.

85%
of UK adults use at least one social media platform regularly
78%
of consumers are more likely to buy from brands they follow on social
4.9bn
social media users globally — the largest marketing audience in history
6x
more website traffic for businesses that publish social content consistently vs those that don’t
What’s Included

Strategy. Content. Community. Growth.

A complete social media marketing service covering every element — from platform strategy and content creation to community management, paid social, and monthly reporting.

01
Strategy & Planning

Platform Strategy & Content Calendar

We build a platform-specific social media strategy tailored to your audience, your brand voice, and your business goals — with a full monthly content calendar agreed in advance.

  • Platform selection & audience analysis
  • Brand voice & visual identity guidelines
  • Monthly content calendar (28+ posts)
  • Content pillar framework
  • Competitor benchmarking
Platforms managedUp to 4
Posts per month28+
Calendar deliveryMonthly
Strategy reviewQuarterly
02
Content Creation

Professional Content Creation & Scheduling

Our creative team produces platform-native content — photography direction, graphic design, video scripts, captions, and hashtag strategies — scheduled and published to optimal timing.

  • Professional graphic design (Canva Pro/Figma)
  • Video script & reel creation
  • Caption copywriting in your brand voice
  • Hashtag research & strategy
  • Optimal scheduling & publishing
Content formatsStatic, reel, story, carousel
Design qualityProfessional
Brand consistency100%
SchedulingAuto-published
03
Community Management

Daily Community Management & Engagement

We manage your social inbox and comment sections daily — responding to comments, answering DMs, engaging with mentions, and building the genuine community relationships that drive loyalty and referrals.

  • Daily comment response (business hours)
  • DM inbox management & lead qualification
  • Brand mention monitoring & engagement
  • Competitor follower engagement strategy
  • Community building initiatives
Response time<4 hours
DMs managedAll
Engagement rate↑ +700%
Community feelAuthentic
04
Paid Social

High-ROAS Paid Social Campaigns

We run Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads campaigns that reach your exact target audience at a fraction of the cost of traditional advertising.

  • Meta Ads (Facebook & Instagram campaigns)
  • LinkedIn Ads for B2B lead generation
  • TikTok Ads for younger demographics
  • Retargeting & lookalike audience campaigns
  • A/B creative testing & ROAS optimisation
PlatformsMeta, LinkedIn, TikTok
Avg ROAS4.2x paid social
Audience targetingPrecise
A/B testingContinuous
How It Works

From Zero Presence to Social Media Authority

1
Audit
Full social audit — profiles, content, engagement, competitor analysis
Audit report
2
Strategy
Platform strategy, brand voice guide & content calendar agreed
Strategy live
3
Create
First month of content created, approved & scheduled
Content live
4
Manage
Daily community management & monthly paid social campaigns
Ongoing mgmt
5
Report
Monthly analytics report — reach, engagement, enquiries & ROAS
Monthly report
Proven Results

Small Brand. Massive Social Presence.

Our social media strategies consistently deliver dramatic reach and engagement growth, with direct enquiry increases that demonstrate clear business ROI from social investment.

+4,352%
Monthly reach increase
+1,467%
Enquiries from social
6.4%
Average engagement rate
12 months
To social media authority
Case Study · London
Boutique Interior Design Studio
Instagram Followers1,24018,600↑ +1,400%
Monthly Reach4,200187,000↑ +4,352%
Engagement Rate0.8%6.4%↑ +700%
Monthly Enquiries3/mo47/mo↑ +1,467%
🌟 Became the most followed interior design studio in their city within 12 months
FAQ

Social Media Marketing Questions Answered

Which social media platforms should my business be on?
This depends entirely on where your target audience spends time. For B2C consumer businesses, Instagram and Facebook are almost always relevant. For professional services and B2B, LinkedIn is essential. TikTok is rapidly growing for businesses targeting under-35s. We recommend 2 to 3 platforms done well rather than 5 platforms done poorly. We advise on the right mix based on your specific audience.
How long does it take to grow a meaningful social media following?
Genuine, engaged audience growth takes time. Most clients see meaningful engagement growth within 90 days and significant follower growth within 6 months. Viral moments can accelerate this, but we focus on building a genuine, engaged community rather than chasing vanity follower counts. 1,000 genuinely engaged followers are worth more than 100,000 passive ones.
Do you create all the content or do we contribute?
We can handle all content creation end-to-end, or work collaboratively with your team where you have access to photography, video, or product images we can work with. Many clients send us behind-the-scenes footage, team photos, and product shots that we then edit, caption, and schedule. The content calendar process means you always know what’s going out before it’s published.
Can you manage social media alongside a paid social ads budget?
Yes — in fact, organic content and paid social work best together. Organic content builds authenticity and community. Paid social amplifies the reach of your best organic content and drives targeted traffic to conversion pages. We run both within a single integrated social media strategy.
How do you measure ROI from social media?
We track enquiries attributed to social media via UTM links, landing page conversions from social traffic, and social-specific enquiry tracking. We report on reach, engagement, follower growth, website traffic from social, and direct enquiries and revenue attributed to social. We never hide behind follower counts as a primary success metric.

Free Social Media Audit

We’ll analyse your current social presence across all platforms, benchmark against your competitors, and show you exactly what it will take to become the most visible brand in your niche.

Get Free Social Audit →
48hrs
Audit turnaround
28+ posts
Published per month
6.4%
Avg engagement rate
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