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06
HomeServicesPaid Marketing & PPC
Paid Marketing & PPC

More Leads.
Better ROAS. Same Budget.

We build and manage Google Ads, Microsoft Ads, and paid social campaigns that consistently outperform. Our average client achieves 7.4x ROAS while reducing cost per lead by 77% within 90 days.

Google Ads Performance
Cost Per Lead
£47
£11
↓ -77% CPL
Monthly Ad Spend
£3,000
£3,000
→ Same budget
Monthly Leads
63 leads
272 leads
↑ +332%
Conversion Rate
3.2%
9.8%
↑ +206%
Monthly ROAS
1.8x
7.4x
↑ +311%
✓ Google Ads campaign fully optimised — month 4
ROAS Achieved
7.4x
return on ad spend
CPL Reduction
-77%
cost per lead
7.4x
Average ROAS Achieved
-77%
Average CPL Reduction
£3M+
Ad Spend Managed (2024)
90 days
To Peak Performance
Why It Matters

PPC Done Right Is Your Most Scalable Revenue Channel.

Google Ads reaches customers at the exact moment of purchase intent. But 80% of UK businesses are wasting significant budget on poorly structured campaigns. We rebuild, optimise, and scale campaigns that actually deliver ROI.

01

Immediate Results While SEO Compounds

PPC delivers leads from day one. While your organic SEO strategy builds compounding authority, a well-run PPC campaign fills your pipeline immediately — the two channels work together to maximise total lead volume.

02

Pinpoint Targeting at the Moment of Intent

Google Ads reaches buyers at the exact moment they are searching for what you offer. No other channel offers this combination of intent, reach, and targeting precision for immediate commercial results.

03

Full Transparency, Zero Waste

We provide complete transparency on where every penny of your budget goes. We actively eliminate wasted spend — irrelevant keywords, low-quality placements, and poor-performing ad groups — maximising the ROI of every pound spent.

04

Scalable When Profitable

A profitable PPC campaign is infinitely scalable. Once we have established a cost per lead that delivers positive ROI, increasing budget increases revenue predictably. We build campaigns designed to scale, not just perform at small budgets.

80%
of UK Google Ads accounts have significant wasted spend that could be eliminated
7.4x
average ROAS achieved by our managed accounts
65%
of high-intent ‘buy now’ keywords are dominated by paid results, not organic
-77%
average CPL reduction after our account takeover and restructure
What’s Included

Audit. Rebuild. Optimise. Scale.

Whether we’re taking over an existing account or building from scratch, every campaign goes through our structured optimisation process before we spend a pound of your budget.

01
Account Audit

Full Account Audit & Wasted Spend Analysis

We audit every element of your existing Google Ads account — keyword quality, bid strategies, Quality Scores, landing page alignment, and conversion tracking — identifying every source of wasted spend.

  • Complete keyword performance analysis
  • Search term report wasted spend audit
  • Quality Score analysis per keyword
  • Landing page conversion rate assessment
  • Conversion tracking verification
Wasted spend foundAvg 41% of budget
Audit turnaround48 hours
Issues identifiedAvg 34 per account
Audit reportComprehensive
02
Campaign Build

Strategic Campaign Architecture

We restructure or rebuild your account around a logical, scalable campaign architecture — separating branded and non-branded, organising by service line and intent, and implementing the bidding strategies that maximise your specific goals.

  • SKAG or STAG campaign structure
  • Branded vs. non-branded separation
  • Match type strategy & negative keyword build
  • Audience layering & remarketing setup
  • Smart bidding strategy implementation
Campaign structureRebuilt clean
Neg keywords500+ added
Match typesOptimised
AudiencesLayered
03
Landing Pages

Conversion-Optimised Landing Pages

Ads are only half the equation. We create and optimise dedicated landing pages for each campaign — aligned to the ad copy, with clear CTAs, trust signals, and the content structure that maximises conversion rate.

  • Dedicated landing page per campaign
  • Ad copy to landing page message match
  • CTA testing & optimisation
  • Trust signal placement
  • A/B testing framework
Conversion rate↑ +206%
Landing pages builtPer campaign
A/B testsOngoing
Message match100%
04
Reporting

Transparent Monthly Reporting

Full monthly reporting on every metric that matters — clicks, conversions, cost per lead, ROAS, and revenue attribution — with clear explanations and forward strategy for the next month.

  • Monthly performance report (clicks, leads, ROAS)
  • Conversion tracking & revenue attribution
  • Competitor auction insight report
  • Forward bid & budget strategy
  • Quarterly account strategy review
Reporting cadenceMonthly
Metrics tracked25+
Revenue attributionFull
Strategy reviewsQuarterly
How It Works

From Audit to 7.4x ROAS in 90 Days

1
Audit
Full account audit — keywords, bids, Quality Scores, wasted spend
Audit report
2
Strategy
Campaign structure, keyword strategy & budget allocation agreed
Strategy doc
3
Build
Account rebuild or restructure — clean structure, tight negatives
Campaign live
4
Optimise
Weekly optimisation: bids, negatives, ad copy, landing pages
Improving daily
5
Scale
Scale budget on profitable campaigns — predictable revenue growth
Growth mode
Proven Results

Same Budget. 7.4x Better Results.

Our PPC campaigns consistently deliver dramatic improvements in ROAS, cost per lead, and total lead volume — usually within the first 90 days of management.

7.4x
Average ROAS achieved
+332%
Lead volume increase
-77%
Cost per lead reduction
90 days
To peak campaign performance
Case Study · UK-Wide
B2C Home Improvement Company
Cost Per Lead£47£11↓ -77%
Monthly Leads63 leads272 leads↑ +332%
Conversion Rate3.2%9.8%↑ +206%
ROAS1.8x7.4x↑ +311%
💰 Same £3,000/mo budget — 7.4x more revenue generated
FAQ

Paid Marketing & PPC Questions Answered

How much budget do I need to start with Google Ads?
We recommend a minimum budget of £1,500/month for most UK Google Ads campaigns to generate statistically meaningful data and lead volume. For competitive industries (legal, finance, home improvement), £3,000 to £5,000/month is more appropriate. We will be transparent about what your budget can realistically achieve before you commit.
What is ROAS and what should I expect?
ROAS is Return on Ad Spend — for every £1 spent on ads, how many pounds of revenue is generated. Our average managed account achieves 7.4x ROAS, meaning £1 spent generates £7.40 in revenue. Initial ROAS is typically lower and improves as we optimise the campaign — most accounts reach peak performance within 60 to 90 days.
Do you manage Microsoft Ads and paid social as well?
Yes. We manage Microsoft/Bing Ads, LinkedIn Ads, Meta Ads (Facebook and Instagram), and TikTok Ads alongside Google Ads. For most B2C UK businesses, Google Ads is the priority channel. For B2B, LinkedIn Ads often delivers superior lead quality. We recommend the right mix based on your specific audience and goals.
Can you take over an existing Google Ads account?
Yes — account takeovers are one of our specialisms. We begin with a full audit that identifies exactly where budget is being wasted and what structural changes will have the biggest immediate impact. Most account takeovers show significant improvement within the first 30 days.
What makes your PPC management different?
Transparency and depth. We provide full access to your account at all times, complete spend breakdowns, and honest assessments of what’s working and what isn’t. We never hide performance behind vanity metrics. Every report shows the metrics that actually matter to your business — leads and revenue, not just clicks.

Free PPC Audit

We’ll analyse your Google Ads account, identify every source of wasted spend, and show you what your current budget could achieve with the right structure.

Get Free PPC Audit →
48hrs
Audit turnaround
7.4x
Average ROAS
-77%
Avg CPL reduction
Related Services

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