Generative Engine Optimisation ensures your business is cited, recommended, and ranked by ChatGPT, Perplexity, Google AI Overviews, and Gemini — the new search layer capturing 30% of all queries.
ChatGPT, Perplexity, and Google’s AI Overviews are answering 30% of all search queries directly — without sending users to websites. Businesses that appear as cited sources in AI answers capture this traffic. Businesses that don’t are invisible.
Google’s AI Overviews (AIO) appear at the very top of results for a growing proportion of queries. Businesses cited as sources in AIO receive dramatically higher click-through rates than traditional position 1 results below.
When someone asks ChatGPT ‘who is the best [service] in [city]’, it recommends businesses. If your brand is not cited in AI training data and authoritative sources, you don’t exist in that recommendation layer.
Traditional SEO optimises for keywords in documents. GEO optimises for entity recognition, factual authority, structured data, and the specific content formats AI models use to generate cited answers.
AI search citation patterns are forming now. Businesses that establish entity authority and AI-readable content today will build a compounding advantage over competitors who wait until AI search is mainstream.
GEO is not traditional SEO. It requires a different set of signals — entity authority, structured content, factual depth, and cross-platform citation building. We deliver all of it.
We establish your business as a recognised, trusted entity in Google’s Knowledge Graph and across AI training data sources — building the factual profile AI models draw on when generating answers.
We create the factual, well-sourced, structured content formats that AI models prefer to cite — comprehensive guides, statistics pages, expert commentaries, and definitive answer content.
We identify the queries triggering AI Overviews in your niche, then create and optimise content specifically structured to be selected as a source in Google’s AI-generated answers.
We build the authoritative citation profile across high-DR publications, industry databases, and AI training sources that makes your business a trusted recommendation in ChatGPT and Perplexity answers.
Our GEO clients are establishing AI search authority now — before competitors realise the channel exists. Early movers are building citation profiles that will compound for years.
We’ll test your brand across ChatGPT, Perplexity, and Google AI Overviews — and show you exactly which queries you should be cited in but aren’t.
Get Free GEO Audit →Get your free GEO audit. We’ll test your visibility across ChatGPT, Perplexity, and Google AI Overviews — and build a strategy to make your business the most-cited brand in your category.